Complimentary GCC shipping over AED 250 Ships worldwide — duties pre-paid to the EU
Brand style sheet

The Tâmara system.

Restrained. Editorial. Built to be applied without further interpretation. Designed for cream, gold and sage to behave as accents — never fills.

Palette

Brown dominates. Cream is the page. Gold and sage punctuate.

Date Brown
#3B2014 · primary
Warm Cream
#F4ECE0 · surface
Paper
#FBF7F0 · page
Muted Gold
#C9A14A · luxury accent
Sage Green
#7A8C6A · freshness accent
Ink
#1A0F08 · footer / overlay

Typography

Display · Fraunces 300/400 · tight tracking (-0.035em)

96 px · Display H1
Tâmara
64 px · Section H2

Ancient fruit.

28 px · H3

The connoisseur

22 px · Italic editorial

A slow snap of dark chocolate gives way to a pistachio set in a Medjool date.

Body · Manrope 400 · 1.6 line-height

16 px · Body

Chocolate-coated dates, hand-rolled in small batches. Sourced from palms that have outlived empires; finished by a chocolatier who treats them with the patience they deserve.

11 px · EyebrowEstablished in the GCC · Hand-rolled in small batches

Buttons

Primary

DefaultShop the collection HoverShop the collection Disabled

Ghost

DefaultOur story HoverOur story

Taglines

In use

Ancient fruit. Modern indulgence.

Alternates

Dates, elevated.

The date, finished.

Voice

We do

  • — Short, confident sentences
  • — Sensory openings, factual follow-up
  • — British/UAE English on EN sites
  • — Native Brazilian Portuguese (not European)
  • — Health framing: "rich in fibre and potassium"

We don’t

  • — Exclamation points
  • — "Luxurious / innovative / world-class"
  • — Health claims about disease or weight loss
  • — Auto-rotating carousels or pop-up overload
  • — Stock photo aesthetics
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